Historical Highlights
Kaha, the number one brand name of canned fruits and vegetables in the nation and one of the country,s leading food processors and distributors . Has started over 60 years age, in 1940. With a small campany in kaha city. Today, kaha owns, including its firrst one, 6 plants (tahrir 1961, tabia 1965, abu kbier 1971, rashid and korein 1972). In november 1998, kaha for processed food was privatized and its shares listed on the stock exchange under the brand name "kaha" auf group, a private investment grup obtaiined a controlling inter est in the company.

Corporate Overview
The company manufactures and distributes premiun quality nutritions food products principally under kaha, al ahram and jazeera brand names. It's the lagest producer of canned fruits and vegetables in egypt and the middle east. The company believed that the wide range of its products provides a competitive advantage in rreaching retail grocery customers.

Kaha sells its products through national retailer chains and independent stores. It also sells to warehouse stores, mass merchandisers, and larger merchandising outlets that include full grocery sections, such as sainsbury, s. Kaha also sells its tomato concentrate fruit pulp and puree to food prcessors. The company exports 25% of its products and concentrates to ove 32 countries around the world.

Under anew senior management team, kaha has implemented new strategies including:

• Including its market share and household penetration of the existing high margin, value added products.
• Introducing new products and new forms of packaging such as glass, plastic, doypack and products.
• Increasing penetration of high growth distribution channels, such as supermarkets and hypermarkets, mass merchandisers and warehouses.
• Achieving cost savings through operating efficiencies, plant consolidations and investments in new and upgraded equipment.
• Completing strategic acquisitions